When developing most crypto projects, teams source capital from a small subset of investors on a private sale, build a product in isolation, launch the product, and then expect a wider community to automatically take interest in an unfamiliar project. Having a healthy community is not only a benefit in the initial phase of a project, but once a community is established, organic growth becomes easier to obtain for future projects, spin-offs, or add-ons. The initial establishment of a community has long-lasting positive effects.